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The heart of any good marketing strategy is to go where your customers are, and today that means having an effective online…

Anything we can automate will make our lives easier. Automation is the key to success - everything from our business processes…

Human nature is somewhat predictable. We tend to follow the crowd. For example, if you pass by a busy nightclub, with a long…

In the early days, search engine optimization only had a technical focus, with an emphasis on targeted keywords, canonical…

The advent of the internet has significantly changed the way businesses market themselves and their products. Sure,…

By now we all understand just how far-reaching, and powerful, social media can be for businesses of all sizes and…

Creating a dedicated blog is only half of the battle in today's content marketing efforts. While business owners need to keep…

Like any industry, the world of search engine optimization has a language and jargon all its own. For those new to the…

We are all well aware of Google's major algorithm updates, specifically Panda and Penguin. Both have sent major ripples…

The standards of search engine optimization are constantly changing and evolving, and we all want to maximize our website…

Long-tail keywords have taken on greater importance in organic search, especially with the ever-increasing momentum of mobile…

We all know the mantra, “Content is King”. It's been drummed into our subconscious. If we just focus on creating great…