June 18th, 2021 Travis Jamison in Content Marketing

Contrary to what you may have been led to believe, more web traffic does not equate to higher conversion rates. Sure, getting more visitors to your site does, theoretically, allow you to make more money. But not when the...

May 17th, 2021 Travis Jamison in Content Marketing

Traffic. It’s the lifeblood of virtually every digital marketing campaign. It’s the metric that kicks everything off. It’s almost every sales funnel’s starting point. The more quality traffic you generate, the more chances there are for your nurturing and...

July 8th, 2019 Marilia Dimitriou in Content Marketing

Email newsletters have come to be one of the most essential marketing tools worldwide. And, since users tend to check information about products through emails, it’s no wonder why it is the road to success. The use of standard...