Key Benefits of Influencer Marketing: Power and Persuasion
Traditional marketing was once limited to familiar forms of promotion such as newspaper advertising, billboards, flyers, and…
Digital Insights
Trending blog topics, articles, and insights on web development, website design, search engine optimization, cybersecurity, and IT/cloud services.
Video Marketing Gone Wrong: How to Avoid the 8 Most Common Video Marketing Mistakes
Video marketing is on the rise, and every successful company knows about it. If you’re just starting with video marketing, you…
9 Critical SEO Checklist Items for Website Design & Development
Web developers straddle multiple disciplines bringing content to the web. In addition, to design and marketing concerns,…
Why Your Website Needs a Content Audit & How to Perform One
One of the loudest themes echoed throughout digital marketing and SEO circles is "content is king." And I have to say...it’s…
Why Most Web Design Agencies Fail & Getting to Launch Success
You’re excited to get a new website up, and the web design agency promised you a launch date in 3 months. It’s been 6 months,…
Creating Advanced Dynamic Content Strategies with PPC
Using pay-per-click is a great way to increase your traffic instantly. After you create a Google AdWords account, you can…
10 Reasons Why You Must Use Digital Marketing
As any business owner will tell you, achieving success is a lot easier said than done. Unfortunately, most people fail to…
Trust, Relevance, and Diversity - Building a Strong Link Profile
There always seems to be so much confusion over link building regarding SEO. Is link building dead? Should you continue with…
Google Tag Manager and Event Tracking Setup
Google Tag Manager (GTM) is quickly becoming the go-to solution for all digital marketing agencies and teams. Quite honestly,…
UX: The Key to The Future of SEO
The SEO landscape has undergone quite a few changes over the last few years. You don’t need me to elaborate much here.…
Top 10 Reasons You Should Be Using WordPress for Your Business
Not so long ago, there was a time when building your own company website meant only hiring a web development team. Sure, you…
How Selling the Benefits Instead of the Features Will Make You a Star!
One of the more common traps that marketers fall into is making the features of a product or service the star of the sales…
How Digital Marketing Can Increase Customers and Sales for Your Small Business
The heart of any good marketing strategy is to go where your customers are, and today that means having an effective online…
How to Automate Your Digital Marketing Using IFTTT to Create a Social Fortress
Anything we can automate will make our lives easier. Automation is the key to success - everything from our business processes…
How Social Proof Can Power Your Marketing Strategies
Human nature is somewhat predictable. We tend to follow the crowd. For example, if you pass by a busy nightclub with a long…
How to Build Brand Authority Using SEO and Link Building
In the early days, search engine optimization only had a technical focus, emphasizing targeted keywords, canonical tags, site…
How to Use Digital Marketing for Business Growth
The advent of the internet has significantly changed the way businesses market themselves and their products. Sure,…
Why Your Business Needs Social Media to Increase Traffic
By now we all understand just how far-reaching, and powerful, social media can be for businesses of all sizes and…
Writing Effective Headlines That Your Audience Will Love
Creating a dedicated blog is only half of the battle in today's content marketing efforts. While business owners need to keep…
A Beginners Guide to Canonical Tags - Where and When to Use Them
Like any industry, the world of search engine optimization has a language and jargon all its own. For those new to the…