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Latest stuff from our blog
Newsjacking: Hitching Your SEO Wagon to the News of the DayNewsjacking is quickly becoming a go to tool for SEOs and Content Marketers looking to garner increased attention for their brand or business. The term was first made popular in David Meerman Scott’s ebook, but the concept has been around for a while. Remember keyword stuffing the latest news trends and searches? That old dinosaur More»
SEO, Hackers and Security – Is Your Site Safe?SEOs and webmasters spend their days, and quite often their nights, working to optimize their websites for better online visibility. They routinely labor over creating authoritative online content, building reputable links, and generally developing sites that deliver a quality experience for internet users. All of this work is not only necessary to deliver quality online More»
Blog Posts – Using The Element of SurpriseWe’ve spoken before about viral triggers, and how they can make your content spread like wildfire through social media and direct links. Creating a controversial blog-post is one way to get noticed in a crowded blogosphere, but there is another equally effective tactic bloggers can use to break through the online chatter. Creating content that More»
Creating a Successful Landing PageOne of the most important sections of a business website is the opt-in landing page. Without it, there is no way to turn visitors into the leads which will ultimately turn into satisfied customers. While solid content is crucial to any good business website, and can be the driving force in attracting visitors to your More»
Top Tips for Attracting More Blog SubscribersEvery dedicated blogger wants to drive more traffic to their site. It’s only natural. But in the rush to attract more readers it can be easy to overlook the need to build a strong base of subscribers. The regular reader is more likely to share valuable content with others, and blogs with large subscriber bases More»
Creating Viral Content Through ControversyThe old adage “Content is King” has been taking a few hits of late, with “responsive design” leading the pack. But even if content has been relegated to the status of Prince of the Realm, it still remains a pillar of white hat SEO techniques. We all want to create content that’s relevant and interesting, More»
Is PageRank Still the Measure of a Site’s Success?Website owners are always looking for a way to gauge the success of their SEO strategies, and rightfully so. After all, they’ve invested quite a bit of time and money in site optimization and link building, and they want to see that work pay off. For many website owners, PageRank still seems to be the More»
Email Marketing – Still Offering the Best Bang for the BuckThe last few years have seen a growing shift in the attitudes to email marketing campaigns. With all of the interest in social networking and the optimization of blogs and websites to promote sales many webmasters have begun to think of email marketing as old hat. A relic from the early days of e-commerce, no More»