There was a time, not so long ago, when building your own company website meant only hiring a web development team. Sure, you could attempt to do it yourself. You could use a site like Wix or Weebly and do an ok job (not a route I recommend).
When all was said and done, you'd end up hiring a web development team to fix the mess and help you understand why your site is not receiving any traffic.
Happily, those days are gone. Thanks to WordPress, you get the best of both worlds - the web design company builds the site, and you get the flexibility of control and scale.
If you're in the market for a new website, here are ten reasons why WordPress is the ultimate choice.
1. WordPress is Free
First of all, WordPress is free. Unlike some other open-source web development programs, WordPress is totally free and there are no hidden costs. Well, kind of. There are some amazing plugins that cost a few bucks but absolutely not required.
Rest assured, you will never be charged for an upgrade of the core system. WordPress is free to everyone, regardless of the size or complexity of your website.
2. WordPress is Easy to Use
This is the big one. WordPress is remarkably easy to use. I've seen some initial confusion with some people, but everyone picks it up very quickly.
It offers an intuitive user interface that makes it easy to add pages and blog posts, images and multimedia files, and a variety of plugins to expand the core features.
The built-in simplicity reduces time spent formatting and managing your site, leaving you free to concentrate on expanding your business.
The massive library of plugins available lets you turn your website into an e-commerce platform, a business directory listing site, an invoicing system, a photo gallery, or anything else you can dream of!
3. Say Goodbye to Hand Coding
WordPress is a self-contained CMS (content management system), and as such does not necessarily require any additional HTML or FTP editing software. This is a huge advantage for the novice webmaster.
WordPress makes it easy to add new content, format blocks of text, and upload and edit multimedia files. With WordPress, you will not need any additional editing software. Everything is built into the system itself.
However, if you like to craft your content and understand HTML, you can easily use to the "text" tab on any page or blog post and hand code to your heart's desire. WordPress seriously rocks.
4. You Have Total Control of Your Website
With WordPress, you have total control of your site, and involving your web development company only happens with major theme updates. There are 1000's of themes available for free as well.
Moreover, because WordPress is browser-based, you can make changes to your website from any internet-connected computer.
WordPress also allows you to assign multiple users to your site, with individualized log-ins and access levels. This makes it easy to delegate certain site responsibilities to valued employees and team members.
5. You Can Customize Your Website
Back to themes. The web is a crowded place, and to get noticed, you need a website that represents you.
WordPress is highly configurable, and your web design agency can leverage features to produce a site that represents your brand with a custom theme. This will give you the scalability you need with a website that lasts.
Free themes can be very "buggy", and hiring a firm will save you from endless headaches so you can focus on growing your business. If you still decide to use a theme, I recommend a premium theme from Wrap Bootstrap.
6. WordPress Provides a Built-In Blogging Platform
WordPress began as an open-source blogging platform, and all sites created with WordPress contain this built-in blogging feature.
Now, we know the importance of content marketing for creating brand recognition and interacting with your community and followers. Blogging is definitely a prime way to provide this value to your readers.
Regular blog posts of unique content also help to give your site traction in the search engines. WordPress makes it easy to create and manage your company blog, including setting up RSS feeds and email subscription services.
It also allows you to enable a comment feature, making it easy to connect with and grow your community even further.
7. Plugins Improve Your Site's Functionality
WordPress offers a vast array of plugins that you can use to improve your site's functionality. These plugins make it easy to add exciting features to your site, like photo galleries, interactive forums, shopping carts, and event calendars.
The best part is, you don't need to know how to write code to install these plugins. Simply choose from the WordPress plugin directory, and click to install. It's as easy as that.
8. WordPress Is Secure
Security on the web is a major concern for all webmasters. WordPress is always updating its core system, keeping your site and its visitors safe and secure.
When security updates are available, WordPress informs you with a direct link to a one-click install. Simple, safe, and secure. If it's a critical update, WordPress will even upgrade on its own.
Some webmasters will argue that WordPress is not secure, but it's actually unsecured plugins and/or poor web hosting for the reason WordPress sometimes gets a bad reputation in this area.
9. WordPress Grows With Your Business
WordPress sites are extremely scalable and can grow as your business grows. You can add tons of content, without ever experiencing a reduction in performance. More importantly, your website remains free regardless of its size or content.
There are HUGE brands that use WordPress, such as CNN, UPS, and even Facebook. If it's good enough for them, it's definitely good enough for all of us.
10. Google, WordPress, SEO
Finally, Google and other search engines love WordPress. Its basic code is clean and simple, making it easy for search engines to read and index.
WordPress also offers many SEO plugins that make it easy for inexperienced webmasters to optimize their websites with metadata, structured data, social optimization, and so much more. This is an invaluable feature for webmasters that are trying to claim some prime real estate in the search engines.
WordPress is a great choice for business owners that want to launch a new website, or are looking to upgrade an existing website. It's easy to use, highly scalable, and basically free.
If you've been hesitant to launch a new website, or simply thought you couldn't afford to operate a dedicated site for your business, WordPress is the answer you have been waiting for. If you need help with your project, let us know!