Google Tag Manager and Event Tracking Setup
Google Tag Manager (GTM) is quickly becoming the go-to solution for all digital marketing agencies and teams. Quite honestly,…
Dario Zadro
20+ years experience as a full-stack web developer. Owner of Zadro Web, where we provide web services such as web design, custom web development, SEO/UX, and fully-managed web hosting and cloud solutions.
UX: The Key to The Future of SEO
The SEO landscape has undergone quite a few changes over the last few years. You don’t need me to elaborate much here.…
Top 10 Reasons You Should Be Using WordPress for Your Business
Not so long ago, there was a time when building your own company website meant only hiring a web development team. Sure, you…
How Selling the Benefits Instead of the Features Will Make You a Star!
One of the more common traps that marketers fall into is making the features of a product or service the star of the sales…
How Digital Marketing Can Increase Customers and Sales for Your Small Business
The heart of any good marketing strategy is to go where your customers are, and today that means having an effective online…
How to Automate Your Digital Marketing Using IFTTT to Create a Social Fortress
Anything we can automate will make our lives easier. Automation is the key to success - everything from our business processes…
How Social Proof Can Power Your Marketing Strategies
Human nature is somewhat predictable. We tend to follow the crowd. For example, if you pass by a busy nightclub with a long…
How to Build Brand Authority Using SEO and Link Building
In the early days, search engine optimization only had a technical focus, emphasizing targeted keywords, canonical tags, site…
How to Use Digital Marketing for Business Growth
The advent of the internet has significantly changed the way businesses market themselves and their products. Sure,…
Why Your Business Needs Social Media to Increase Traffic
By now we all understand just how far-reaching, and powerful, social media can be for businesses of all sizes and…
Writing Effective Headlines That Your Audience Will Love
Creating a dedicated blog is only half of the battle in today's content marketing efforts. While business owners need to keep…
A Beginners Guide to Canonical Tags - Where and When to Use Them
Like any industry, the world of search engine optimization has a language and jargon all its own. For those new to the…
Best SEO Strategies That Work Now and Always!
We are all well aware of Google's major algorithm updates, specifically Panda and Penguin. Both have sent major ripples…
Is It Time for An SEO Audit to Check Your Website Health?
The standards of search engine optimization are constantly changing and evolving, and we all want to maximize our website…
How to Identify Long Tail Keywords for SEO Success
Long-tail keywords have taken on greater importance in organic search, especially with the ever-increasing momentum of mobile…
3 Essential Content Promotion Tips to Get Your Content Seen
We all know the mantra, “Content is King”. It's been drummed into our subconscious. If we just focus on creating great…
6 Social Media Tools to Make Your Life Easier
A robust SEO strategy includes a healthy helping of social media interaction. Smart digital marketers know social media…
Outreach - The Secret to Successful Link Building Explained
Link building is a cornerstone of any successful SEO strategy, and even in the wake of Google's Penguin and Panda updates, it…
Learn How HTTPS Provides Added Ranking Power!
Google recently announced that HTTPS encryption would now be considered as a ranking factor for websites. While HTTPS…
Nofollow Links - Still a Winner for SEO!
Many webmasters and SEOs fear that link building had lost its mojo. This couldn't be further from the truth. As it generally…