One of the latest buzzwords getting mainstream in the world of SEO and content marketing is “influencer”. An influencer is an industry professional with a major social media presence who has earned the respect and trust of a great number of online followers. These are the influential movers and shakers of social media, hence the clumsy, but affectionate, title “Influencers”.
Influencers have the greatest number of followers on sites like Twitter, Google+, and LinkedIn. When they post content on their social media accounts, millions of people read it and share it with others. Connecting with an influencer, and being promoted by them, is a great way to increase your business’ online visibility, build a following of your own, and improve your page ranking in search results.
But how do you know who to connect with, and who are the greatest influencers in your industry? Here are some simple tools that SEOs and webmasters can use to find the best influencers to connect with, and follow, on Twitter, Google+ and LinkedIn.
Followerwonk – Twitter Analytics and Searching for Influencers
Twitter is one of the most popular social media outlets for both businesses and laymen. With more than 500 million registered users, Twitter is a social media star. Followerwonk is a Moz creation, and with it you analyze followers, where they are located, their peak tweeting times, and the most common keywords being used. Followerwonk also makes it easy to identify the Influencers in your industry, so you can follow and connect with them to promote your own business.
Followerwonk’s “Search Twitter Bios” function makes it easy to find the Influencers in your industry. Simply enter a keyword or phrase, this could be a specific topic or product name, and Followerwonk will generate a comprehensive report showing all of the Twitter accounts that use your keyword in their bios. The resulting list will show you the name and the avatar of the account holder, how many followers they currently have, and their overall social media authority. Using this information, you can easily find the top influencers for your search term, and add them to your list of Twitter contacts. It should be noted that there is both a free and a paid version of Followerwonk, and a paid subscription will allow you to delve even deeper into your Twitter prospects.
Circle Count – Finding Influencers on Google+
Much like Twitter’s Followerwonk, Circle Count will help you to find the influencers with the most followers and the most engaging content. Unlike Followerwonk, you will need to already know who you are looking for. With Circle Count, you will need to enter the name, location , or URL of the profile you are researching. The application will then generate a report that outlines the profile’s number of followers, Google+ ranking, average posting activity, and links to other social media channels.
Circle Count will also show you how many public circles the profile is being shared in, the number of followers they have, and the number of reshares and +1s that the share has received. Using this information, you can easily identify the influencers in your industry or niche, and add them to your Google+ circle of friends.
The Influencers Program for LinkedIn
LinkedIn’s Influencers Program is a relatively new service offered by the social media network for its members. The program highlights over 300 influencers in the LinkedIn community, and allows them to share content directly with other LinkedIn Users. These are the accounts that LinkedIn has identified as major influencers in the business community, and to make the list their posts must have at least 30,000 regular viewers. Using LinkedIn’s program, you can browse the list of Influencers by type or by topic. An important tip here is to not only pay attention to LinkedIn’s list of Influencers, but also to the people that are following and commenting on their posts. These are the people who will most likely be interested in your own content, and they are definitely worth connecting with.
Connecting with the Influencers in your industry over social media platforms is a great way to introduce you business and your brand to a wider audience. Social media Influencers command respect and authority within the online community, and by connecting your name with theirs you can help to increase the online visibility of your brand, increase your own number of social media followers, and start climbing the ladder to better page rankings for your own business or website.