You’re business is not leveraging Facebook yet?! Are you serious? Oh, I’m just kidding. Of course you’re using Facebook for business and social media. But, simply setting up a Facebook account and waiting for fans to like you is not enough. A Facebook fan page needs to be optimized just like your main website. The optimization may not be as extensive, but it is just as important and just as valuable to your business and brand identity. There are a few simple techniques that you can apply to your Facebook fan pages to improve its visibility, and increase the number of followers.
Choosing the Best Name for Your Facebook Page
First things first. It is important to select an effective name for your Facebook fan page. This may seem staggeringly obvious, but a poor choice of name can definitely have a negative effect on your Facebook visibility. Businesses are often tempted to load their fan page’s title with select keywords, hoping this will boost their profile. But this technique can negatively impact your page’s growth potential on Facebook. If the name of your fan page looks like spam, Facebook users will be turned off, and are just as likely to hide your posts as respond to them. Choose a name for your Facebook fan page that is direct, descriptive, and representative of your businesses personality. The title of your fan page can be as long as you like, but keep in mind that the optimal length for a Facebook page title is 70 characters.
Also, I’m sure you have many other social media accounts too. You really want to keep all of these consistent. Not only will it make your pages easier to find by your visitors, it will just look clean. There’s really no SEO benefit to keeping them the same.
Custom URL’s for Facebook Fan Pages
Once your business has gathered a minimum of 25 likes, Facebook will allow you to create a unique URL for your fan page. URL’s are a search engine’s data stream, and it is vital that your page’s custom URL reflects the predominant aspects of your business. Choose your vanity URL carefully. Facebook used to only allows you one go, and once your custom URL was set it couldn’t be changed. This has changed, and now they will let you change it twice. How nice of them. To create your custom just visit this link: https://www.facebook.com/username
Highlight Your Basic Information
When it comes to building the content of your Facebook fan page, it’s important to remember to include all basic information for your business. This includes your business’ address and phone number. This will help your page rank in local searches, which is a key factor in promoting your presence on Facebook. Including your address and phone number also feeds Google’s search engine preferences, and may help improve your page’s visibility in general online searches. Keep in mind that Facebook uses Bing for local SEO data.
Don’t forget to include a prominently placed link to your main website. Facebook users who find your fan page may want to visit your main site, and forcing them to hunt for a link or perform a Google search may well diffuse their interest. Make the link clearly visible, if not hard to ignore.
A couple other things. Once you reach 100 likes, Facebook will not allow you to change your company name. Actually, you will get one edit like the vanity URL. And definitely not last, make sure to choose sub-categories for your page. These are like “tags” for blogs and will help with search.
Backlinks, Oh Yeah!
Backlinks are a staple of all good SEO techniques, which is why bloggers work so hard to have their posts linked to from other websites and blogs. The greater the number of inbound links to a page, the more authority gets assigned to it by Google’s search engine algorithms. This rule holds true for Facebook fan pages as well. Whenever possible, include links to your Facebook page on other media outlets such as your main website, blog or twitter feed. But don’t stop there, include your Facebook link in your email newsletters. You’re not doing email newsletters? You really should start.
Update, Update, Update
This is where many businesses using Facebook really fail to reach their maximum potential. Having a Facebook page offers little value if you do not use it for regular status updates. Regular posts will keep your Facebook page active, and more likely to show up in your fan’s feeds. Pages that lay fallow for long periods tend to get overlooked, which defeats the whole purpose of promoting your business via a social media outlet like Facebook.
When posting updates to your fan page, remember that the first 18 characters of your post will serve as its meta description. Also, bear in mind that Google places a greater value on the first words of your update, so you may want to strategically place a keyword or phrase at the start any status updates.
Like any website, keyword optimization is fundamental to successful SEO for Facebook pages. For a Facebook fan page, it is important to place keywords in the title of your page, the company description and your business’ mission statement. These are the elements of your fan page which will be assessed by the Google bots, and will affect your ultimate SERP.
The tips we’ve discussed can help boost your business’ profile on Facebook and in general online searches, but remember that they can do little to support an inferior product or service. These SEO techniques can only be successful when coupled with an outstanding product and a continued interaction with your business’ fan base.