Having great content is at the heart of today’s digital marketing efforts. However, it’s the right kind of content that search engines love. What does this mean, and how can we help you?
The term content marketing is used differently throughout the industry. Some say everything is “content” when referring to marketing, from infographics to press and more.
We agree and have a great team to help build a strategy around the right kind of content for you.
At the core, our writers will build great web copy for your blog to create the consistency that search engines are looking for. Other types of content marketing includes images, case studies, email newsletters, and more.
Some techniques we’ve done for others, and can for you as well:
- We will produce engaging content that people will enjoy reading
- We will optimize every aspect of this content for search engines
- We will leverage this content using social media and syndication methods
Our process of helping you with your content marketing begins with understanding your audience and creating a persona. This way we know how to speak to your audience in a way that resonates with them.
Next, our team of writers will analyze your current website, always with your input at every step, to target the proper key-phrases and topics. This is where our SEO expertise comes in. The goal is to strategically win in the organic search results with this content. However, this is not an easy task and many outlets are available, such as content syndication.
And finally, the key is consistency to content marketing. Whether is once per week or multiple times per day, it’s important to continue this process to gain more visitors and ultimately drive traffic into sales.
Fill in the form on this page to learn more and start your campaign today.