How to Automate Your Digital Marketing Using IFTTT and Hootsuite


by in Social Media, Tutorials


IFTTT and Hootsuite AutomationAnything we can automate will make our lives easier. Automation is the key to success – everything from our business processes to our personal lives becomes much more efficient.

This is especially true with our SEO and marketing efforts. In this tutorial, I’m going to go over some ways to use the powerful platform IFTTT to simply a few tasks using our RSS feed.

If you have a blog, you most certainly have a feed that is updated with every new post you create. We can leverage this and use the power of automation to increase visibility on social channels and build increased authority for our website.

We will go through each of these items below, and I’ll explain each one in detail as we go along.

  1. Twitter and Google+
  2. Tumblr
  3. Bitly
  4. IFTTT
  5. Hootsuite

I suggest you read through everything first, then go back to each section so that you understand all the terminology. Keep in mind that this is just the tip of the iceberg with what you can do to automate your digital marketing.

Setting Up Twitter and Google+

I’m assuming you already have both Twitter and Google+ accounts setup. Make sure you’re using business accounts and not your personal accounts. It’s much cleaner this way, and nobody in your business community wants to see that you follow Adriana Lima or David Beckham (unless of course, your niche is celebrity gossip).

Twitter is extremely simple to setup. Just go and sign up, and you’re pretty much done. You’ll obviously want to have a social media strategy in place down the road, and you can learn more about how your business will benefit from social media.

The next account to setup is Google+ and I’m guessing you have a Gmail account already. If you’re setting up this social automation for a client, create a completely new Gmail account for them and keep all their Google related widgets to that one account (Analytics, AdWords, Webmaster Tools, etc).

In both cases, the next step is to visit http://plus.google.com and click on the “Home” dropdown arrow, then select “Pages”.

Click on on the blue “Get your page” button and follow the next steps to select the appropriate business type. You’re probably going to want to choose “Storefront” or “Service Area” so that you can properly add a business address for your local SEO efforts. However, optimizing your local SEO a separate topic.

You could also setup a Facebook account, but their algorithm is highly based on a paid model if you aren’t a large brand or have a highly active account. Feel free to setup/use your Facebook page as well, but I’m going to skip it for the rest of this tutorial.

Since you most likely have these larger social accounts setup, I wanted to start here and we’ll circle back to integration in a bit.

Tumblr for Simplicity

I’m currently only adding Tumblr as the main blog syndication platform for this tutorial. You can easily expand this concept to other platforms, such as Blogger or Weebly. There are so many “channels” on IFTTT, and we’ll get there soon.

Tumblr is easy to setup and has a simple theme right out of the box. It’s very easy to add an avatar, title, and description. Head over to Tumblr.com and create a new account and complete as much as you can on the basic theme. Create a detailed description and add some links back to your main website to pass authority.

Bitly Keeps Things Clean

Bitly will provide clean and shortened URLs for our automation process. There are also some great stats directly in the Bitly platform we can view later. What I love most about adding this component is that nobody knows your process is being automated.

Head over to Bitly.com and create a new account. We will connect your Bitly account to IFTTT in the following section. Let’s get started with IFTTT.

IFTTT is Automation Gold

This system is very powerful for automation tasks. IFTTT stands for “if this, then that” and has lot of “channels” to connect and create “recipes” with.

A channel is any 3rd party account, such as Twitter and Tumblr. There are over 200 channels that you can leverage using IFTTT, an the recipes are where the automation tasks are created.

First thing, lets connect our Bitly account to IFTTT. Click on your account name in the upper right and choose “preferences”. Then scroll down until you see URL Shortening and click the button.

IFTTT and Bitly

Now, any automation (recipe) you setup will have a bit.ly shortened URL when posting to your channels.

The next thing you want to do is click on Channels (at the top next to your login name) and do a search for Twitter and Tumblr. Select each (one by one) and choose “Connect” to get those setup. It should be straightforward.

We’re finally ready to create your first recipe! Remember how we discussed RSS feeds in the beginning? This is where we finally tie everything together.

So, let’s get started. Click on “My Recipes” at the top and then click on “Create a Recipe”. On the next step, select “this” then search for “feed” and you will see the orange RSS icon. Go ahead and select it.

The next step in creating a recipe is choosing a “trigger”. This is the event that will fire the next step in the process. For the feed trigger, you will want to select the “new feed item” option.

IFTTT New Item

On the following screen, you will have a field to enter your feed URL. With WordPress sites, it’s always in this format below, unless you have custom plugin that is changing your feed address. If you’re on another blogging CMS platform, choose the feed address for your website. Make sure you open a new browser tab and test it to be sure.

IFTTT Feed

Go ahead and create the trigger and choose “that” on the next screen. Now, lets search for our Tumblr channel and click on it. I found that using a “text post” has the best effect, and I format the body of the post like this.

ifttt-tumblr-text-post

You will want to replace Business Name and www.domain.com to reflect your business. Adding the image source will give us a 2nd link and embed the blog post image directly into this new Tumblr post.

You can also add additional tags by comma separating them. I would only add 2-3 additional tags that might be keywords you’re targeting or whatever makes sense to you.

That’s it. Click on “Create Action” and you’ve successfully create your first recipe. Congrats.

Now you can create a similar recipe for your feed to auto-post to Twitter. Start the same process with a new recipe.

When you select the channel, choose Twitter and “post a tweet with image”.

Click inside the “tweet text” box and you will have the option to choose more “ingredients”. With each recipe, you can add specific ingredients.

For my Twitter recipe, I like to use EntryTitle and EntryUrl only. Feel free to experiment around with this.

Here’s where it gets even more interesting. Did you see the trigger that says “new feed item matches” in the initial trigger step?

You can automate this same process and capture only those feed items that match your niche and auto-post them. Think about that.

Go to any major site such as Forbes, Huffington Post, or CNN and do a search for your service or keyword on their site. Did anything come up?

When adding a new RSS feed recipe in IFTTT, you’re not limited to your own feed. You can add those top rated blogs, then do a “new feed item matches” trigger and have it auto-feed one of your channels.

Finding their feed addresses can be tricky, but spend some time with this and you can create some very powerful automation to your social channels and more.

You could almost have a full Twitter strategy created on auto-pilot if your limited on budget. I highly recommend you have a social media manager that understands strategy, but a little automation will never hurt either.

These are just a few quick examples to automate some SEO tasks using IFTTT to build social signals and domain authority links back to your main website. There are many more marketing recipes you can build.

Hootsuite For Google+

Any finally, let’s wrap up with Hootsuite. We don’t know exactly where Google+ is going these days. But, let’s make good use of it by creating automation to it.

IFTTT cannot currently connect to Google Plus, and I feel it’s important to keep that channel alive.

Hootsuite RSSHootsuite’s free plan lets you add 3 social accounts and up to 2 RSS feeds. This might be fine if you’re automating your own business and only have Google+ to connect.

Also, we didn’t mention LinkedIn yet, but Hootsuite can connect to your company page (IFTTT can only connect to your personal LinkedIn).

There you go, two accounts already used up. For $10/month Hootsuite is a no brainer for increased social accounts and flexibility, especially if you’re creating this automation for clients.

In any case, once logged into Hootsuite, click in the settings gear icon and go to RSS/Atom Feeds.

Click the plus icon and enter your Feed URL. Next, select the dropdown for your social network and use the plus icon again to connect a new social account.

I like to uncheck the “include text” option as it will already include both the title of your post and a shortened ow.ly link to your post without this text feature. You will want to experiment with these options.

Keep in mind that only 1 feed item can go to 1 social channel. If you want your feed to go to multiple social networks, you will need to create add another identical feed for each channel.

In Conclusion

Automation can and should already be an extremely power process in your digital marketing tool-chest. I would love to hear your thoughts in the comments below. What other ideas have you used to automate your marketing and increase authority to your site?

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