Every blogger on the internet shares the obvious common goals, to rank higher in search engine results, increase traffic to their site, and complete more conversions. Most blogs rely on quality content to drive traffic, and that’s a tried and true approach that should never be abandoned. But many bloggers ignore one of the most effective opportunities for driving traffic to their site and increasing their number of leads and conversions. Building a quality resource page into your blog-site is a great technique for improving page rankings, increasing site traffic, and ultimately getting more successful conversions.
While content pages are great at generating quick bursts of traffic, resource pages are perfect for building a steady flow of traffic, and are much more effective at generating links and shares amongst your online community.
So What Exactly is a Resource Page?
Many bloggers ignore the effectiveness of adding a resource page to their site simply because they are unfamiliar with them. So what exactly are resource pages? At its most basic, a resource page consists of a purpose-built selection of articles based around a certain topic. Ideally that topic will be one that generates a lot of search activity. It is not an index, or category page, that displays all of a blog-site’s content. A resource page has a very select topical focus, and the articles included are the best of what the blog-site has to offer.
What are the Benefits of a Resource Page?
A quality resource page offers three basic benefits. First, and foremost, as a high value page featuring only your best content it has greater potential to rank higher in searches for specific keywords and phrases. Search engines, and users, look for the most coherent and informative content that answers a particular question, or solves a specific problem. By correlating the best information you have on a topic, and putting it on one easy to access page, you are giving search engines and users a bigger bang for search query buck.
Secondly, a quality resource page increases the usability of your site. You can direct visitors to your resource page through the site’s navigation, or you can link to it from other articles. Overall, a good resource page improves the performance of your site for all of your visitors.
Third, and most importantly, a resource page offers you the chance to include aggressive opt-in forms that can lead to an increase in your site’s conversion rate. A good resource page will get a lot of attention, and that’s when you want to present your call to action.
The Basic Steps to Creating Quality Resource Pages
So now that we’ve talked about what a resource page is, and why your blog-site needs one, let’s talk about how you can begin creating one. There are a few basic steps that are easy to implement, and easy to remember.
- Choose a high value topic for your resource page. It should be a subject that has a large search potential. Use Google’s keyword tool to help you choose a topic and key-phrase that gets a solid amount of organic searches per month.
- Choose the best articles on your blog-site that relate to the topic or key-phrase you have chosen. Remember, the idea here is to offer your very best content, not necessarily every article that relates to your topic.
- Create a compelling headline for your resource page. It is also important to include copy that introduces your page and its purpose to your visitors. Take some time with this introduction, explaining the purpose of the resource page, and stressing its value to the reader. Remember, people are looking for answers to particular questions and solutions to specific problems. Let that be your focus.
- As you compile your page, remember to include more than just the titles of the articles you have selected, and the links to the internal pages. You want to include something on each article to catch your reader’s attention, it may be a short summary of that article or a pertinent quote from the body of the page.
- Make sure your resource page is actually a “page” and not a “post” as pagination can lose the positioning of your resource page.
- Finally, intersperse at least one opt-in form throughout your resource page. Remember that visitors will be scrolling through the page, and if they miss one call to action there should be another along in a moment. Don’t be shy, this is your opportunity you don’t want to miss.
A quality resource page has the potential to generate a steady flow of traffic to your site, and a great example can be found on Social Triggers. This translates to better page rankings, an overall increase in leads, and an ultimate rise in your site’s overall conversion rate.
If your blog-site is lacking a quality resource page, the time to create one is now.