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Key Benefits of Influencer Marketing: Power and Persuasion

November 9th, 2018 Dario Zadro in Social Media

Traditional marketing was once limited to familiar forms of promotion such as newspaper advertising, billboards, flyers, and direct mail campaigns. The scope of traditional methods ultimately expanded to include radio, television spots, and a few other creative advertising strategies....

Stop Showing up to Social Media Naked: Button up Your Brand

April 16th, 2016 Dana Ford in Social Media

Showing up to social media without a clear plan is like showing up to work without your clothes. By all means, go for it …But I wouldn’t recommend. For more reasons than the apparent – you clearly left your...

How to Automate Your Digital Marketing Using IFTTT and Hootsuite

July 23rd, 2015 Dario Zadro in Social Media, Tutorials

Anything we can automate will make our lives easier. Automation is the key to success – everything from our business processes to our personal lives becomes much more efficient. This is especially true with our SEO and marketing efforts....

Why Your Business Needs Social Media to Increase Traffic

April 24th, 2015 Dario Zadro in Business Growth, Social Media

By now we all understand just how far reaching, and powerful, social media can be for businesses of all sizes and descriptions. At least, we should. The social media revolution is a distant memory, and platforms like Facebook, Twitter,...

Is Polling a Part of Your Social Media Strategy? If Not, It Should Be

November 17th, 2014 Dana Ford in Social Media

Social media plays a large part in a company’s marketing campaign, am I right? It can also be a significant player in your SEO strategy. But the value of social media is in direct proportion to how it is...

6 Social Media Tools to Make Your Life Easier

November 4th, 2014 Dana Ford in Social Media

A robust SEO strategy includes a healthy helping of social media interaction. Smart digital marketers know social media provides an invaluable direct conduit to their customer base. Ideally, social media can help you to build brand recognition, generate leads,...

Are Social Signals One of Google’s Ranking Factors?

July 18th, 2014 Dario Zadro in Social Media

As social media platforms have gained more and more popularity over the last decade or so, debate has raged on and off as to the effect social signals might have on Google’s page rankings. Some SEO experts claimed that...

Making Facebook Ads Part of Your Social SEO Strategies

March 31st, 2014 Brittany Moran in Social Media

Over the last couple of years, social media has become an increasingly large part of internet marketing efforts. Social media outlets offer an unprecedented opportunity to target, and connect with, a particular demographic. While most optimization techniques surrounding social...

Social Media Influencers – Who to Follow and How to Find Them

February 10th, 2014 Brittany Moran in Social Media

One of the latest buzzwords getting mainstream in the world of SEO and content marketing is “influencer”. An influencer is an industry professional with a major social media presence who has earned the respect and trust of a great...

SEO Tips for Pinterest

April 17th, 2013 Brittany Moran in Social Media

Pinterest is quickly becoming one of the most popular social media platforms, taking its place alongside Facebook, Twitter and Google+. Pinterest averages more than four million visitors a day, with each visitor spending an average of 15 minutes browsing...