January 20th, 2014 Dario Zadro in SEO

It will come as no surprise to anyone living in the 21st century that online retailing has become big business. American consumers spent just over $230 billion online in 2012, and industry insiders expect that amount to increase to...

January 8th, 2014 Dario Zadro in SEO

To say the very least, 2013 has been an interesting year for search engine optimization, made up of equal parts frustration and excitement. There was a flurry of Penguin and Panda updates, and the last minute introduction of the...

October 21st, 2013 Dario Zadro in SEO

At the beginning of this month, Google made another of its “quiet” announcements, and as usual it was a shot heard round the SEO world. Search Engine Land reported on Monday (23 September) that Google will begin encrypting all...

October 11th, 2013 Dario Zadro in SEO

Whether in the “real world”, or online, business owners want to see a measurable return on their investments. It’s only natural, and monitoring the effectiveness of a marketing campaign is one of the keys to any business’ success. Search...

October 4th, 2013 Dario Zadro in SEO

Did you see how the title of this post is in the form of a question? “Conversational Search” is the basis of Google’s new algorithm and core update named Hummingbird. Coinciding nicely with their fifteenth anniversary, Google has us...

September 30th, 2013 Dario Zadro in SEO

Google Alerts is one of the most basic, and overlooked, online tools available to SEOs and content marketers. I think most of us forget it’s even available because it’s just so darn simplistic. This free application allows SEOs and...

September 18th, 2013 Dario Zadro in SEO

Search engine optimization is an ongoing process, and SEO strategies must be constantly monitored, revised, and tweaked to assure their continued success. To this end, SEOs and webmasters have a variety of valuable tools at their disposal, and one...

September 13th, 2013 Amanda DiSilvestro in SEO

As search continues to evolve we see many business strategies and campaigns following close behind. It’s important to understand how search works and change your SEO strategies based on some of the changes happening with major search engines such...

September 12th, 2013 Dario Zadro in SEO

When we think about search engine optimization for our websites, we tend to focus on content, coding and web design. These are the foundations of a successful website, and it’s only natural that they receive the lion’s share of...