October 21st, 2013 Dario Zadro in SEO

At the beginning of this month, Google made another of its “quiet” announcements, and as usual it was a shot heard round the SEO world. Search Engine Land reported on Monday (23 September) that Google will begin encrypting all...

October 11th, 2013 Dario Zadro in SEO

Whether in the “real world”, or online, business owners want to see a measurable return on their investments. It’s only natural, and monitoring the effectiveness of a marketing campaign is one of the keys to any business’ success. Search...

October 4th, 2013 Dario Zadro in SEO

Did you see how the title of this post is in the form of a question? “Conversational Search” is the basis of Google’s new algorithm and core update named Hummingbird. Coinciding nicely with their fifteenth anniversary, Google has us...

September 30th, 2013 Dario Zadro in SEO

Google Alerts is one of the most basic, and overlooked, online tools available to SEOs and content marketers. I think most of us forget it’s even available because it’s just so darn simplistic. This free application allows SEOs and...

September 18th, 2013 Dario Zadro in SEO

Search engine optimization is an ongoing process, and SEO strategies must be constantly monitored, revised, and tweaked to assure their continued success. To this end, SEOs and webmasters have a variety of valuable tools at their disposal, and one...

September 13th, 2013 Amanda DiSilvestro in SEO

As search continues to evolve we see many business strategies and campaigns following close behind. It’s important to understand how search works and change your SEO strategies based on some of the changes happening with major search engines such...

September 12th, 2013 Dario Zadro in SEO

When we think about search engine optimization for our websites, we tend to focus on content, coding and web design. These are the foundations of a successful website, and it’s only natural that they receive the lion’s share of...

July 22nd, 2013 Dario Zadro in SEO

In their continuing quest to provide the most relevant and useful search results for a given query, Google has ramped up their latest innovation – the Google Knowledge Graph. This ambitious project started back in May of 2012 and...

July 17th, 2013 Dario Zadro in SEO

Using SEO to rank high on Google’s SERPs has traditionally been the go-to method for building web traffic, but there’s actually something that just might be more effective. It’s called “user experience”, or simply UX. While a great ranking...