Data & Analytics Category

Understanding Analytics: A Deep Dive Into What Retailers Should Measure

February 13th, 2020 Dario Zadro in Data & Analytics

As consumers, we all love the convenience and flexibility of online shopping. We’re all looking for the best deals, whether it is during Black Friday, Cyber Monday or anytime during the year! However, If you’re on the marketing side,...

Google Tag Manager and Event Tracking Setup

February 16th, 2016 Dario Zadro in Data & Analytics, Tutorials

Google Tag Manager (GTM) is quickly becoming the go-to solution for all digital marketing agencies and teams. Quite honestly, it’s awesome and you should already be using it! GTM lets you add custom HTML tags and other “pixels” without...

How to Add Google Analytics to WP Related Posts

January 12th, 2015 Dario Zadro in Data & Analytics, Tutorials

We all know that having a “related posts” plugin helps with many technical SEO aspects. This includes decreased bounce rate and overall user experience (UX) with increased visitor engagement. But, how do we measure these statistics? Let’s rewind and...

Is it Time For You to Make the Switch to Universal Analytics?

May 7th, 2014 Dario Zadro in Data & Analytics

For years, Google Analytics has been the go to tool for savvy webmasters and SEOs wanting to monitor the performance of their various websites. The information we gather through Google Analytics allows us to manage our websites more efficiently,...

5 Popular Alternatives to Google Analytics

April 23rd, 2014 Dario Zadro in Data & Analytics

Google Analytics is the premier tool for web developers, webmasters, and SEO professionals looking to monitor their website’s visitors, analyze their site’s traffic sources, and track their site’s sales and conversions. GA provides the kind of in depth analysis...

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