July 8th, 2019 Marilia Dimitriou in Content Marketing

Email newsletters have come to be one of the most essential marketing tools worldwide. And, since users tend to check information about products through emails, it’s no wonder why it is the road to success. The use of standard...

October 13th, 2015 Dario Zadro in Content Marketing

One of the more common traps that marketers fall into is making the features of a product or service the star of the sales pitch. It’s understandable, in a way. Business owners work hard to create products and services...

July 10th, 2015 Dario Zadro in Content Marketing

Human nature is somewhat predictable. We tend to follow the crowd. For example, if you pass by a busy nightclub, with a long line, your first thought is probably “this place must be awesome”. Similarly, if you pass by...

April 4th, 2015 Dario Zadro in Content Marketing

Creating a dedicated blog is only half of the battle in today’s content marketing efforts. While business owners need to keep up a steady stream of original and informative content, the battle is far from won. Great content can...

December 2nd, 2014 Dario Zadro in Content Marketing

We all know the mantra, “Content is King”. It’s been drummed into our subconscious. If we just focus on creating great content, online traffic will stampede to our virtual doors. Right? While creating engaging and informative content is definitely...

May 12th, 2014 Dario Zadro in Content Marketing

Not too long ago Google made the rather surprising announcement that press releases should no longer be considered a viable part of a sound SEO strategy. As with many of Google’s pronouncements, this was met with considerable confusion on...

February 27th, 2014 Dario Zadro in Content Marketing

Original content is the driving engine behind the internet. It’s not enough to simply design a website, find a hosting service, and expect the online traffic to come pouring in. Where the internet is concerned, the phrase “If you...

January 10th, 2014 Brittany Moran in Content Marketing

One of the key features of running a successful website is supplying it with a steady stream of fresh content. Interesting articles and features designed to attract readers, drive traffic, and to give Google’s search engine algorithms something to...