June 18th, 2021 Travis Jamison in Content Marketing

Contrary to what you may have been led to believe, more web traffic does not equate to higher conversion rates. Sure, getting more visitors to your site does, theoretically, allow you to make more money. But not when the...

May 17th, 2021 Travis Jamison in Content Marketing

Traffic. It’s the lifeblood of virtually every digital marketing campaign. It’s the metric that kicks everything off. It’s almost every sales funnel’s starting point. The more quality traffic you generate, the more chances there are for your nurturing and...

July 8th, 2019 Marilia Dimitriou in Content Marketing

Email newsletters have come to be one of the most essential marketing tools worldwide. And, since users tend to check information about products through emails, it’s no wonder why it is the road to success. The use of standard...

October 13th, 2015 Dario Zadro in Content Marketing

One of the more common traps that marketers fall into is making the features of a product or service the star of the sales pitch. It’s understandable, in a way. Business owners work hard to create products and services...

July 10th, 2015 Dario Zadro in Content Marketing

Human nature is somewhat predictable. We tend to follow the crowd. For example, if you pass by a busy nightclub, with a long line, your first thought is probably “this place must be awesome”. Similarly, if you pass by...

April 4th, 2015 Dario Zadro in Content Marketing

Creating a dedicated blog is only half of the battle in today’s content marketing efforts. While business owners need to keep up a steady stream of original and informative content, the battle is far from won. Great content can...

December 2nd, 2014 Dario Zadro in Content Marketing

We all know the mantra, “Content is King”. It’s been drummed into our subconscious. If we just focus on creating great content, online traffic will stampede to our virtual doors. Right? While creating engaging and informative content is definitely...

May 12th, 2014 Dario Zadro in Content Marketing

Not too long ago Google made the rather surprising announcement that press releases should no longer be considered a viable part of a sound SEO strategy. As with many of Google’s pronouncements, this was met with considerable confusion on...