Like any industry, the world of search engine optimization has a language and jargon all its own. For those new to the business of SEO, particularly do it yourself webmasters, many of these terms and concepts can be somewhat...Read More
Now that it’s 2015, we are all well aware of Google’s major algorithm updates, specifically Panda and Penguin. Both have sent major ripples through the SEO community. But to be honest, as frustrating as these updates can be, they...Read More
We all know that having a “related posts” plugin helps with many technical SEO aspects. This includes decreased bounce rate and overall user experience (UX) with increased visitor engagement. But, how do we measure these statistics? Let’s rewind and...Read More
The standards of search engine optimization are constantly changing and evolving, and we all want to maximize our website traffic. It’s important to conduct periodic SEO audits to check the health of your website, and to make sure it’s...Read More
We all know the mantra, “Content is King”. It’s been drummed into our subconscious. If we just focus on creating great content, online traffic will stampede to our virtual doors. Right? While creating engaging and informative content is definitely...Read More
Long tail keywords have taken on a greater importance in organic search, especially with the ever-increasing momentum of mobile users. Whether driving traffic to your website, or promoting a PPC ad campaign, the value of long tail keywords create...Read More
Link building is one of the bedrocks of successful SEO, and even in the wake of Google’s Penguin and Panda updates it remains one of the most powerful tools in the content marketer’s toolbox. But there is more to...Read More
Google recently announced that HTTPS encryption would now be considered as a ranking factor for websites. While HTTPS encryption has long been standard practice for e-commerce sites (where security is always paramount for credit card data), Google is hoping...Read More
Many webmasters and SEOs fear that link building had lost its mojo. This couldn’t be further from the truth. As it generally happens when there is a shift in the search landscape, people in the SEO community saw Google’s...Read More
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