Google Tag Manager (GTM) is quickly becoming the go-to solution for all digital marketing agencies and teams. Quite honestly, it’s awesome and you should already be using it! GTM lets you add custom HTML tags and other “pixels” without...Read More
There was a time, not so long ago, when building your own company website meant only hiring a web development team. Sure, you could attempt to do it yourself. You could use a site like Wix or Weebly and...Read More
One of the more common traps that marketers fall into is making the features of a product or service the star of the sales pitch. It’s understandable, in a way. Business owners work hard to create products and services...Read More
I’ve said it before, and I’ll say it again – “Where Google goes, others are sure to follow”. A couple of years ago the search engine behemoth began blocking keyword data for organic searches, in the interest of better...Read More
The heart of any good marketing strategy is to go where your customers are, and today that means having an effective online presence. The world wide web has brought about a fundamental shift in the way the public shops...Read More
Anything we can automate will make our lives easier. Automation is the key to success – everything from our business processes to our personal lives becomes much more efficient. This is especially true with our SEO and marketing efforts....Read More
Human nature is somewhat predictable. We tend to follow the crowd. For example, if you pass by a busy nightclub, with a long line, your first thought is probably “this place must be awesome”. Similarly, if you pass by...Read More
Not so long ago, search engine optimization had a predominantly technical focus, with an emphasis on targeted keywords, canonical tags, site maps, link building…you get the idea. Don’t get me wrong, the technical aspects of SEO are still vital...Read More
The advent of the internet has significantly changed the way businesses market themselves and their products. Sure, traditional print and media advertising still have their place (and they can still be effective), but having a digital marketing strategy in...Read More
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